Let’s Break The Gender Stereotypes

It was 5.30 am and the alarm rang, she wanted to snooze it for few more minutes but could not afford to do so. So, Avantika dragged herself out of the bed. Looking at her husband sleeping, she felt a little envious as she can never sleep longer be it a weekday or a holiday.

Lost in her thoughts, she realised she was running late.Her mornings were really busy, she had to prepare breakfast and pack lunch for the office for both of them. It’s been two years of being married and every day has been so busy, being working full-time and managing a household on her own. Rohan, her husband has never been a part of domestic chores and Avantika never asked him for any help.

It was not that Rohan could not help or Avantika could not ask her to help. But it was that the household chores like preparing food, washing clothes, cleaning utensils and looking after the home have been always considered a woman’s role.

One fine day, while Rohan was still in the bed and she was running around to complete the household tasks, Avantika fell down on the floor. Rohan heard the noise of utensils falling and jumped out of the bed. He saw Avantika lying on the floor unconscious.

He rushed her to the hospital. Doctors examined her and informed them that Avantika has a miscarriage because she was too stressed.. Avantika was advised to take rest as she was weak and in depression of losing a 2.1 months pregnancy.Rohan was in shock himself and he could not see Avantika’s dull face as she has been always so active, bright and chirpy.

When Avantika came home, Rohan told her to take complete rest as advised by the doctor and took over the charge of the household. He decided to take two days leave so that he can take good care of her. Avantika had already informed her manager about the incident.

Next day, Rohan got up early and saw Avantika sleeping. He slipped out silently from the bed and went straight to the kitchen. Never done anything before, Rohan was tired within two hours of cooking and cleaning.

When Avantika got up, he served her a hot healthy breakfast, which he had prepared with so much of effort.Avantika realized how much Rohan was affected from this incident. And she could see how much Rohan loved her. When she got pregnant, they were not able to cherish those moments as they both were very busy in work. But this accident has brought them closer.

When Rohan was trying to put the washing machine on, he could not understand what was going wrong. He had to call Avantika, who turned the Knob and it started in a minute.Then he asked Avantika to take rest and went to buy fresh veggies and grocery.

By the end of the day, Rohan was so tired that he went straight to his bed after making Avantika eat her dinner. He did not wake up till late the next day. When he woke up, Avantika has already prepared breakfast and was looking much better, both in health and mood.

She greeted Rohan with a smile and winked him that she is much better now. Rohan went to Avantika, took her hands in his and promised her that he will now share household responsibilities with her. He loved her a lot and appreciated the strength and energy she put in every day to juggling between a homemaker and a working woman.Avantika was happy to hear this as this would mean they will get to spend more time together, in spite of their work pressures.

This story is purely fictional but what lies behind is the fact this happens with most of the homes in India.We say we are in 2016 bit our societal norms are still based in 1916.


Most households are of the collective opinion that doing any household chore, especially laundry, is a woman’s job. Ariel and BlogAdda fought the imbalance within the household by asking#IsLaundryOnlyAWomansJob and asking men to #ShareTheLoad a while back. And now it’s time to think of a long term solution to this problem by nipping the prejudice at the bud.


We have all seen the latest #ShareTheLoad advertisement by Ariel going viral. It is commendable for a prestigious brand like Ariel to propagate gender equality and convey a much needed powerful message to the Indian audience today.

Why is Laundry only a mother’s job? Ariel – #ShareTheLoad

The ad shows a woman, deftly managing her home and her work and at the same time also making sure that she caters to every whim of everyone in the house – be it her son or her husband. At the end of the ad, her father is shown realizing his folly of having raised her thinking this is alright; and apologizing to his daughter on behalf of his entire generation that let both men and women grow up believing in the wrong values. But not anymore, he is shown to decide, changing himself by helping out his wife at home and accepting to “share the load.”

I am joining the Ariel #ShareTheLoad campaign at BlogAdda and blogging about the prejudice related to household chores being passed on to the next generation.

Are you?



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